Best Sales Manager Resume Examples & Tips for 2025

Sales manager resume example

Looking to break into sales leadership or step up from an assistant role? Wondering how to show off your achievements in a way that actually gets noticed? Or maybe you’re just not sure how to format your resume so it’s easy to read and hits the mark. This sales manager resume example checks all the right boxes and shows you exactly how to highlight real results, leadership skills, and project wins, without overcomplicating it.

Sales manager roles call for a mix of strategy, team leadership, and strong communication. Employers want someone who can drive growth, lead teams, and hit revenue goals consistently. Resumes for this role should clearly show how you’ve made an impact with numbers, led people, and handled key accounts.

Assistant sales manager resume example

Struggling to make your sales experience stand out on paper? Wondering how to show leadership and results in a clear, professional way? This Assistant Sales Manager resume example can help you get started. It’s built to show real results, strong leadership, and the kind of sales growth companies want to see.

This role calls for someone who can improve team productivity, hit sales targets, and make smart decisions using data. Employers expect candidates to bring both strategy and people skills—someone who can manage accounts, drive revenue, and keep customers coming back.

Senior sales manager resume example

Many job seekers find it hard to land interviews for senior sales roles and struggle to clearly show their impact. This Senior Sales Manager resume example solves that by highlighting the results, structure, and clarity that hiring managers look for.

A Senior Sales Manager role calls for leadership, strategy, and a strong track record in revenue growth. Employers look for candidates who can lead teams, close big deals, and drive long-term sales success. This resume shows exactly that.

Territory sales manager resume example

Are you looking to improve your sales resume and make it stand out? Wondering how to effectively showcase your achievements and skills to land your next role? This Territory Sales Manager resume example demonstrates how to present your experience with clear bullet points and measurable results that get noticed.

A Territory Sales Manager role calls for someone who can grow revenue, improve team performance, enhance customer satisfaction, and confidently manage client relationships. Employers expect you to bring in numbers, streamline processes, and expand market presence. This resume example checks all those boxes and shows you how to do the same.

A well-written resume can open the door to your next big career opportunity as a sales manager. In a competitive job market, it’s not enough to simply list your past roles—you need to highlight results, leadership, and strategy.

Many companies and organizations utilize Applicant Tracking Systems (ATS) to streamline the hiring process. Like a search engine, ATS scans resumes for specific keywords, and if yours doesn’t feature the right terms, it may not make it past the initial review.

For sales management roles, hiring managers typically look for keywords such as “sales strategy,” “customer acquisition,” “lead generation,” “sales forecasting,” and “CRM management.” Including these key phrases can significantly boost your chances of getting noticed.

How ATS works:

• Job posting setup: Employers define job titles, skills, and qualifications required for the role.
• Resume scanning: ATS scans resumes for relevant keywords and structured data.
• Searchable database: Recruiters search for candidates using keywords that align with the job requirements.

An unoptimized resume might be overlooked even if you’re a perfect fit for the role. Ensuring your resume is formatted clearly and includes the right keywords can enhance your chances of getting an interview.

Need help creating an ATS-friendly resume for a sales manager position? Jobscan’s Free Resume Builder can help you write a resume that incorporates essential industry terms and presents your experience in a way that resonates with both ATS and hiring managers.

Key elements of a sales manager resume

To build a strong sales manager resume, you need more than just job titles and responsibilities. Here are the must-have components:

• Contact information: Keep it clean—name, phone number, email, and LinkedIn profile.
• Professional summary: A concise elevator pitch of who you are and what you bring to the table.
• Core skills: Tailored to the job posting—think CRM tools, B2B sales, team leadership, etc.
• Work experience: Quantify your achievements. Use metrics like revenue growth, team size, or market share in your work experience section.
• Education: List degrees, certifications, or relevant courses.
• Awards and certifications (if applicable): Sales excellence awards, sales training certifications, or leadership programs.

Write a strong professional summary

Your professional summary is your first impression—it should grab attention and compel the recruiter to keep reading. This section should summarize your experience, highlight a few key accomplishments, and showcase your value in 3–4 lines.

Here are some examples of both good and bad professional summaries:

Need help writing the perfect sales manager resume summary? Jobscan’s Summary Generator makes it easy. Just enter your details, and it will create a polished, ATS-friendly statement—customized to your sales background and packed with the right keywords to catch the attention of hiring managers.

Demonstrate key sales manager skills

To stand out as a strong candidate, your resume should clearly showcase the key skills that make you an effective sales manager. These include both hard skills and soft skills. Highlight them throughout your resume, especially in your skills section and work experience bullet points.

Adding these skills to your bullet points helps demonstrate your contributions and the impact you’ve made. However, the way you present them can significantly influence how your experience is perceived. Below are examples that show the difference between strong and weak ways to highlight your skills in your bullets.

Resume bullet points are the core of your experience section. They should clearly communicate your skills, the impact you’ve made, and the value you bring to a team. Instead of listing tasks, focus on what you accomplished using specific tools, action verbs, and measurable results. Here’s what that looks like:

Leverage Jobscan’s Bullet Point Generator to create powerful, results-driven resume bullet points. Just upload your resume and the job description to your Jobscan dashboard, and the tool will generate tailored phrase suggestions that highlight your skills and achievements with impact.

Highlight your achievements as a sales manager

Hiring managers want more than just a list of responsibilities—they’re looking for proof that you can drive results. Instead of saying what you were in charge of, focus on what you accomplished. Use metrics, percentages, and specific outcomes to show the real impact of your work.

Good examples of achievement-driven bullet points:

• “Increased regional sales by 45% within 12 months by launching a new customer engagement strategy.”
• “Trained and mentored a team of 15 reps, resulting in a 30% boost in quarterly performance.”
• “Secured $2.1M in new B2B contracts by targeting untapped industries and tailoring outreach.”
• “Reduced customer churn by 25% through improved follow-up sales processes and client relationship management.”

Tailor your resume to the job description

A generic resume won’t get you far—customizing your resume for each job application is key to getting noticed. Recruiters and applicant tracking systems (ATS) look for keywords and skills that match the job description. The more aligned your resume is with the role, the higher your chances of landing an interview.

Here’s how to tailor your resume effectively:

• Analyze the job posting: Highlight the required skills, qualifications, and responsibilities mentioned. Look for repeated terms or phrases—those are your priority keywords.
• Match your language: Use similar wording to what the employer uses. For example, if the posting says “territory management,” use that term instead of “regional oversight.”
• Adjust your summary and skills section: Rework your professional summary and skills list to reflect what the employer is looking for, without copying word-for-word.
• Prioritize relevant experience: Emphasize the responsibilities and achievements from your past roles that best align with the job you’re applying for.
• Use tools like Jobscan: Upload your resume and the job description to Jobscan to instantly see how well they match and get personalized keyword suggestions.

Also Read: The Top 5 ATS Resume Keywords of 2025

Include relevant education and certifications

While hands-on experience often takes center stage on a sales manager resume, your education and certifications still play an important supporting role—especially when they’re relevant to sales, leadership, or industry-specific expertise.

Here’s how to present your education and certifications effectively:

• Include your degree, major, and institution in a clear format (e.g., Bachelor of Business Administration, XYZ University).
• If you’re a recent graduate, consider adding your graduation year and relevant coursework, such as marketing, sales strategy, or business communication.
• If you’re an experienced professional, keep this section concise and focus on higher education degrees or any advanced business training.
• If you’re transitioning into sales management from another field, highlight any business or leadership coursework that aligns with your new career path.
• List key sales certifications that demonstrate your expertise and commitment to growth (e.g., Certified Sales Executive (CSE), HubSpot Inbound Sales Certification).
• If you specialize in a particular area of sales—like SaaS, B2B, or retail—include certifications relevant to that niche, such as CRM or sales methodology training.
• For seasoned professionals, emphasize well-recognized, industry-standard certifications over entry-level training programs.

Top sales manager certifications

Here are some respected certifications that can add weight to your resume:

• Certified Professional Sales Leader (CPSL)
• Certified Sales Executive (CSE)
• HubSpot Inbound Sales Certification
• Salesforce Sales Operations Certification
• Strategic Sales Management by LinkedIn Learning
• Sandler Sales Certification
• MEDDIC Sales Methodology Certification
• Challenger Sales Certification

Include a cover letter with your sales manager resume

A well-written cover letter can help you stand out from other sales candidates by showcasing your leadership style, sales achievements, and strategic mindset. While your resume outlines your qualifications, the cover letter gives you a chance to tell your story and explain why you’re the right fit for the role.

What to include in your sales manager cover letter:

• A strong opening: Mention the exact position you’re applying for and express genuine enthusiasm for the company and role.
• Relevant experience: Highlight key sales accomplishments and leadership experience that align with the job description.
• Sales philosophy: Share your approach to team management, sales growth, or client relationships to show what sets you apart.
• A compelling closing: Wrap up with a confident summary of your value and include a clear call to action, like requesting an interview.

Use Jobscan’s Cover Letter Generator to create a customized, ATS-optimized cover letter that complements your resume and captures the attention of hiring managers.

Build a winning sales manager resume with Jobscan

A compelling sales manager resume is key to grabbing the attention of hiring managers and making it past applicant tracking systems (ATS). Showcasing your leadership abilities, sales achievements, and industry expertise—while tailoring your resume to each job—can significantly improve your chances of landing interviews.

Jobscan’s free resume builder makes creating a polished, ATS-optimized sales manager resume easy. With its intuitive design and smart keyword suggestions, you can build a resume that highlights your strengths, aligns with the job description, and positions you as a top candidate. Try it out today to get one step closer to your next sales leadership role.